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About John

John Olinger's journey from Nike marketing executive to purpose-driven leader began with a single question: What will matter most when I get to the end of my life?

After spending a decade creating breakthrough campaigns for Nike and Jordan Brand—including three years leading Global Marketing for Kobe Bryant—an unexpected loss changed everything. Today, John combines his strategic marketing expertise with hard-won wisdom to help others win where it matters most.

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A man wearing glasses, a red beanie, and a black jacket is standing in front of a large wall display showing a basketball player dunking the ball. The man is holding a basketball above his head, mimicking the dunk. The display casts a shadow on the w
A basketball team practicing on an indoor court with players and coach, and spectators watching from upper level.

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